Nurtur Organic / Thrissur, India
2022 / Published
Nurtur is an organic home farm. Started as a hobby, the farm currently plans to co-ordinate with local sellers and farmers collectives to produce organic fruits and vegetables in limited amounts and share regenerative farming ideas and best practices with the community. The design of the logo imitates the curvy nature of vines and creepers as a reflection of the idea of regenerative agriculture practiced in the farm.
M. S. Swaminathan Biodiversity Garden & Research Centre (MSSBG & RC) / Wayanad, India
2017 / Conceptual
The proposed logo is composed of seven different leaf shapes, commonly found in tropical regions, in a simple circular arrangement. It graphically signifies the purpose of the garden as the habitat of extremely valuable biological diversity of the region. It represents the centre’s function as a biodiversity garden and helps to create an intriguing attention. The monochromatic logo resembling a flower with its petals replaced by various leaf shape outlines is striking yet minimal while conveying the idea of ‘diversity’ in an abstract but strongly relatable form. It is left uncluttered and precise in order to also appreciate the institute’s position as a scientific research and study centre with clear intentions and goals. The circular arrangement further relates to ‘togetherness’ and conveys the message on the need for collective effort in biodiversity conservation.
The Collective Cycle / Kerala, India
2022 / Published
An initiative to foster collaboration between various actors across industries who support and work for regenerative lifestyle, design and development. The organisation itself act as a common ground for individuals and companies to share ideas, up-skill and disseminate knowledge about regenerative practices. It explores avenues on reducing human generated waste, up cycling products and optimising processes for a better, healthier future for the planet and humanity.
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The logo reflects the idea of 'the infinite loop' depicted by combining two 'C's, signifying the acronym of the brand's name. The thicker central portion of the letters represents the 'use' phase of a product or process while the the thinner edges signify the 'pause' phase where the product or process is either refurbished for reuse or repurposed for alternative uses in the succeeding phases of its lifecycle. The colour blue is selected for the logo to signify stability and consistency. It also connects the logo to the idea of water and sky, essentially perceived in traditional beliefs as the soft elements supporting the cycle of life on earth.
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Collective Cycle is part of Manukshetra since August 2025.
M.A.C.C. / Kerala, India.
2017 / Published
The project involved the design of a simple and legible brand identity to the newly operational architectural & engineering services consultancy near Moovattupuzha, a small hilly town in Southern India. The consultancy's idea of making comprehensive spatial design services available to locations away from major cities has been taken as a inspiration for the brand's print designs.
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The logo has been designed with two elements, a curved line and a straight one, arranged in rectangles with sides proportioned to the golden ratio hinting the consultancy's function. It is uncluttered yet playful with its soft, curved edges and a floating tag line.
The business cards follow a coloured theme where the facing side has a colour overplayed image and the reverse side have a coloured background. The image embossed to the background shows one of the several spatial expressions from the research and design works done by the consultancy. The text prints are either in black or white depending on the hue of the background colour. The modern yet striking colour-image combo themes helps the cards qualitatively express the firms projects while standing out from regular cards in a deck.
